Using collaborative outreach as a win-win execution strategy
The team took a collaborative ‘outreach’ approach to developing materials, particularly those explaining detailed process changes to users.
SMEs and functional experts participated in short sessions to brainstorm and iterate in real time on Skill-Up’s detailed drafts. We used a con-centric circle review approach: starting with a smaller group of stakeholders and then expanding to a broader group with each iteration to cut down on stakeholder effort required. This reduced the amount of time a stakeholder spent per process to approximately 2 hours – including attending sessions and reviewing the scripts in real time.
Along with finalizing scripts, Skill-Up rapidly developed working prototypes, then iterated on video versions as more insights became avail-able. The advantage of this ‘growth-hacking’ approach was that every asset draft became a Minimum Viable Product (MVP) which could be used at customer site visits or community meetings to build user knowledge and buy-in. It also meant more meaningful stakeholder feed-
back at each development stage.
Our assets were used to help deliver face-to-face instructor led training sessions. Post-implementation, assets are surfaced via the tool’s Search bar or can be accessed directly via the intranet.